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Work that removes friction

Selected projects across fintech, e-commerce, ed-tech and public services. Each one starts with where users get stuck.

All6 Fintech1 E-commerce1 Gov-tech2 Ed-tech2

FINTECH · CONCEPT

KYC ID upload: audit and redesign
A concept redesign of an ID upload step, from audit to guided scan and selfie.
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E-COMMERCE

Meemi Art: pattern store & design system
A design system and storefront where shoppers find and buy a pattern in minutes.
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GOV-TECH

Iris: national tax filing
Turning an expert-only tax system into a guided filing flow.
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ED-TECH

Apply One: admissions platform
One app to search programs, apply and track admissions in Pakistan.
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ED-TECH

STR academy: conversion landing page
A landing page that turns sceptical visitors into webinar sign-ups and calls.
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GOV-TECH

Discover Pakistan: tourism platform redesign
Clear navigation and bookings for Pakistan's national tourism website.
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Find out where your users drop off.

Start with a 5-day onboarding audit. You'll get a clear map of what's losing users and what to fix first.

Onboarding & KYC audit

Contact for pricing · 5 days

Flow review and drop-off map
Prioritized fix list
30-minute walkthrough call

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