UX audits & redesigns for B2B SaaS and fintech
Less friction.
More customers.
We find where users get stuck in signup, onboarding and key flows, then redesign them so more people convert and stay.
- Projects doneProjects
- 70+
- Design experienceDesigning
- 4+ yrs
- Fintech & KYC UXFintech UX
- 2 yrs
- Reply time
- 24h
Led by Haseeb, product designer for KYC & identity verification at an AI-powered fintech.
USER ONBOARDING
ONBOARDING FUNNEL
ISSUE 1 · HIGH
No photo guidance
at ID upload
Fix: show an example photo
Industries
Fluent in your industry
We design for regulated, data-heavy products, so we speak your users' language and your compliance team's too.
Swipe to see more
Your product works. Friction is where users quit.
- 01
Too many steps before value
Long forms and unclear progress make users give up before they see why your product matters.
- 02
KYC feels like a wall
Identity checks add friction and doubt. Without clear guidance, users abandon at the upload screen.
- 03
No one knows where users drop
Teams guess at fixes. We find the exact screens losing users and fix those first.
Services
Three ways to get more users through the door
Start hereMost clients start with the audit, then move to a sprint.
Onboarding & KYC audit
A clear diagnosis of where and why users drop off, with prioritized fixes you can ship.
- Flow-by-flow UX review
- Drop-off map and heuristics
- Prioritized fix list
From $5005 daysConversion redesign sprint
We redesign the flow losing the most users, ready for your developers to build.
- Wireframes to high-fidelity UI
- Clickable prototype
- Developer handoff
From $3,0002–3 weeksAI-built product polish
Built with Lovable, Cursor or v0? We turn it into a clean, consistent product users trust.
- UX cleanup of key flows
- Consistent UI and components
- Lightweight design system
From $1,5001–2 weeks
How long each takes
Sample audit
See exactly what you'll get
Every audit scores your flow against UX heuristics, ranks issues by impact, and annotates the exact screens to fix.
Heuristic score
Sample audit of an ID upload flow
3 issues found on this screen
No photo guidance
Users don’t know what a valid ID photo looks like.
Error copy is vague
"Upload failed" gives no reason or next step.
Progress is unclear
Users can’t tell how many steps remain.
About
Hi, I'm Haseeb. I design the moment users decide to stay.
I'm a UI/UX designer working on identity verification and onboarding at an AI-powered fintech company. Every day I make complex, compliance-heavy flows feel simple and trustworthy.
With a background in finance, I design around business numbers, not just screens. Sebs UX Studio brings that focus to SaaS and fintech teams who need onboarding that converts.
- FintechKYC & identity UX
- BBA FinanceBusiness-first design
- UX mentorTeaching assistant at IEC
Process
How a sprint works
-
Day 1
01Discover
A short call to understand your product, users and goals.
You getGoals brief
-
Days 2–5
02Diagnose
We map the flow, find drop-off points and rank them by impact.
You getDrop-off map
-
Weeks 2–3
03Redesign
We design and prototype the fixes, reviewing with you each week.
You getPrototype
-
Final week
04Handoff
Specs and components your developers can build right away.
You getDev specs
Seed to Series A B2B SaaS and fintech teams, especially those without an in-house designer.
A flow-by-flow UX review, a drop-off map with heuristic findings, a prioritized fix list and a 30-minute walkthrough call. It starts from $500, is fixed price and takes 5 days.
No. I design the fixes and hand developers specs and components they can build right away. For AI-built products (Lovable, Cursor, v0) I clean up the UX and UI of what already exists.
AI tools speed up research synthesis and first drafts. Every finding, decision and design is reviewed and owned by me.
I'm based in Lahore (PKT) and work with teams across Europe, the UK, the Gulf and the US. Free 20-minute calls run Mon–Fri, 6–10 PM PKT on Google Meet.
Yes. Send yours over before we start, or I can share a simple one.
Usually a walkthrough of your product or staging access, plus analytics if you have them. Nothing more until the audit starts.
Audits are fixed price from $500. Sprints and polish work are scoped after a short intro call, so you know the price before we begin.
Find out where your users drop off.
Start with a 5-day onboarding audit. You'll get a clear map of what's losing users and what to fix first.
Onboarding & KYC audit
- Flow review and drop-off map
- Prioritized fix list
- 30-minute walkthrough call