GOV-TECH · TOURISM
Discover Pakistan: tourism platform redesign
A redesign of Pakistan's national tourism website with clear navigation, Explore highlights and integrated bookings that work on every device.
- Industry
- Gov-tech / Tourism
- My role
- UX/UI Designer
- Timeline
- October 2025
- Platform
- Responsive web
Challenge
Travellers got lost before they got inspired
The tourism corporation's website had an outdated design and unclear navigation, which made it hard to explore destinations. Inconsistent, non-responsive layouts and weak visual appeal reduced engagement and caused frequent drop-offs.
Approach
Agree on impact first, then redesign
Before designing, we agreed how to measure impact: reduce navigation friction, build trust, improve content relevance and simplify the information flow.
- 01
Goals
Easier discovery of destinations and a modern visual identity that reflects Pakistan's tourism appeal
- 02
Redesign
Hero with clear CTAs; Explore by state, landmark and tourist spot; hotels and tours with local guides
- 03
Responsive
Three breakpoints, with secondary details in collapsible cards so key info comes first
Key screens
Results
How we framed success
- 4
Success metrics set before design
- 3
Responsive breakpoints
- 2
Core design goals
Redesign concept. Suggested next steps: reviews and ratings, personalization and analytics to track where travellers still drop off.
Find out where your users drop off.
Start with a 5-day onboarding audit. You'll get a clear map of what's losing users and what to fix first.
Onboarding & KYC audit
- Flow review and drop-off map
- Prioritized fix list
- 30-minute walkthrough call