UX audits for fintech, SaaS and more
Users quit for
fixable reasons.
I audit signup, ID checks and onboarding for fintech and SaaS teams. I find the exact step where people give up, and show you the fix.
Led by Haseeb, who designs KYC and identity verification flows at an AI-powered fintech every day.
Free 20-minute call · Reply within 24 hours
- Projects doneProjects
- 70+
- Design experienceDesigning
- 4+ yrs
- Fintech & KYC UXFintech UX
- 2 yrs
- Client ratingClient rating
- 5.0 out of 5
USER ONBOARDING
ONBOARDING FUNNEL
ISSUE 1 · HIGH
Long form before
any value
Fix: ask only what
step 1 needs
Mistakes I see
8 mistakes that quietly lose users
Most agencies list services. I’d rather show you what goes wrong, what people see, and the fix.
- Fintech
- Identity & KYC
- B2B SaaS
- AI products
- Gov-tech
- Ed-tech
Asking for a document with no example
FixShow an example and the matching rules before the upload starts.
What people see
People don’t know what a good upload looks like, so they retry. Format or name mismatches only show up after a rejection.
Rejecting with “something went wrong”
FixSay what failed, give one next step, and keep their progress.
What people see
A message like “an issue with your identity verification” and nothing else.
Leaving no way out
FixOffer another route: a different document, a human, or come back later.
What people see
Retry loops that end at a support form.
Mistaking setup for value
FixPick one first win and show it before the setup.
What people see
Profile photos, team invites and an empty dashboard before anything useful happens.
One onboarding for everyone, then silence
FixAsk one question to route people, and nudge them when they stall.
What people see
Every new user gets the same tour, and nobody follows up after login.
Asking for too much before showing value
FixAsk only what the next step needs. Let people look around first.
What people see
Long forms and forced accounts before anyone has seen what the product does.
A website that tells a different story from sales
FixKeep one story from the first page to the demo call, and offer a smaller first step than a demo.
What people see
69% of B2B buyers report that the website and the sellers disagree (Gartner, 2025).
Blaming the page when the problem is who arrives
FixCheck who is arriving and why before changing screens. A good audit tells you when the answer isn’t design.
What people see
Teams redesign a page that is fine while the wrong visitors keep arriving.
Spotted one in your product?Book your audit
Sample audit
This is what you get
Every mistake marked on the screen, ranked by impact, with a fix your developers can ship.
Usability score
Sample audit of a SaaS set-up flow
3 issues found on this screen
No example file
Users don’t know what format the file needs.
Error copy is vague
“Import failed” gives no reason or next step.
Progress is unclear
Users can’t tell how many steps remain.
I find the step first
I map your flow and mark where people stop, before anyone redesigns a screen.
Compliance stays
I never ask you to remove a verification check. I make the steps around it clear.
We agree how to measure
No guaranteed results. We agree what to measure before we start.
Selected work · Fintech
Fintech onboarding, step by step
A concept project that shows exactly how I work, from the audit to the redesigned flow. The product is a mockup. The process is the one I use with every client.
Audit the flow
I go through signup and ID verification screen by screen, and mark every mistake with a pin.
You get: Annotated screens
Find the biggest leak
Each issue is ranked by impact, so you fix the step that loses the most users first.
You get: Drop-off map
Redesign the step
Example photo first, errors in plain words, and a way out when a check fails. Compliance stays the same.
You get: Before and after prototype
Hand off and measure
Specs and components for your developers, plus the numbers we agreed to track.
You get: Dev-ready specs
More work
Client feedback
What a client says about working together
Everything was fantastic and exceeded all expectations! I can highly recommend this service provider! I would gladly use them again!
The fix
How I fix them
Start hereMost teams start with the audit, then a sprint.
- Find
Onboarding & KYC audit
Find the steps where people quit, and why. You get a ranked fix list.
- Flow-by-flow UX review
- Drop-off map and prioritized fix list
- Usability tests or discovery research, if needed
$990–$2,5005 daysAbout the audit - Fix
Conversion redesign sprint
I redesign the step that loses the most users, ready to build.
- Wireframes to high-fidelity UI
- Clickable prototype
- Developer handoff
$3,000–$8,0002–3 weeksAbout the sprint - Equip
Team coaching & design system
Your team learns to find and fix UX problems itself, with a design system that keeps screens consistent.
- Workshops on your own product
- A review of how your team works
- A light design system
Contact for pricingScoped after a callAbout team coaching - Build
Product build & polish
Built with Lovable, Cursor or v0? I make it clear, consistent and trustworthy.
- MVP, front-end, back-end and DevOps
- UX and UI polish for AI-built products
- Consistent UI and design system
Polish $1,500–$4,000Polish: 1–2 weeksAbout build & polish
Process
How it works
-
Day 1
01Discover
A short call to understand your product, users and goals.
You getGoals brief
-
Days 2–5
02Diagnose
I map the flow, find drop-off points and rank them by impact.
You getDrop-off map
-
Weeks 2–3
03Redesign
I design and prototype the fixes, reviewing with you each week.
You getPrototype
-
Final week
04Handoff
Specs and components your developers can build right away.
You getDev specs
Free audit checklist
Audit your own onboarding in 30 minutes
The same checklist I use on client audits: signup, ID upload, errors, waiting states and rejections. Enter your email to download the PDF.
Your checklist is ready
Download the checklist (PDF)
About
Hi, I'm Haseeb. I find the step where users give up.
I'm a UI/UX designer working on identity verification and onboarding at an AI-powered fintech company. Every day I make complex, compliance-heavy flows feel simple and trustworthy.
With a background in finance, I design around business numbers, not just screens. Through Sebs UX Studio, I bring that focus to SaaS and fintech teams who need onboarding that converts.
- FintechKYC & identity UX
- BBA FinanceBusiness-first design
- UX mentorTeaching assistant at IEC
Mostly fintech and B2B SaaS teams, Seed to Series A. I also work with gov-tech, ed-tech, e-commerce and AI products: anywhere people fill in forms, upload documents or need to trust an automated decision.
A flow-by-flow UX review, a drop-off map, a prioritized fix list and a 30-minute walkthrough call. It takes about 5 days and costs $990–$2,500.
Yes. I design products end to end, from the first flow to the final UI, and I can build them in code too. I also fix existing ones. If you have developers, they get specs and components they can build right away. For AI-built products (Lovable, Cursor, v0), I clean up the UX and UI of what already exists.
AI tools speed up research synthesis and first drafts. Every finding, decision and design is reviewed and owned by me.
Yes. I'm based in Lahore (PKT) and work with teams in Europe, the UK, the Gulf and the US. Calls are flexible: pick a time that suits you, or message me and we'll find one.
Yes. Send yours over before we start, or I can share a simple one.
Usually a walkthrough of your product or staging access, plus analytics if you have them. Nothing more until the audit starts.
Every project is a fixed fee. Audits are $990–$2,500 depending on the number of flows. Book a free 20-minute call and you get a quote within 24 hours, so you know the price before we start.
Which mistake is costing you users?
Start with a 5-day audit. You get every mistake marked, ranked and paired with a fix.
Onboarding & KYC audit
- Flow review and drop-off map
- Prioritized fix list
- 30-minute walkthrough call